GMass product tour

See how GMass works, step by step.

Take the full tour from your first GMass button click through personalization, automation, reporting, deliverability, A/B testing, and the API.

18 quick stops Real GMass screens Videos where they help

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Welcome to GMass

Welcome to the GMass tour, where we’ll walk you through the GMass interface and lots of the powerful but easy-to-use features for creating and managing your campaigns. To start, you’ll need to install GMass free from the Chrome web store.

Install GMass (free)

Getting started with GMass

GMass adds a new button right next to the send button in the Gmail compose window. You’ll hit this button instead of “Send” to send your personalized, trackable campaigns through your Gmail account.

Connecting a Google Sheet

While you can use GMass to send emails to your Google Contacts, most of the time you’ll probably connect a Google Sheet of contacts or prospects. Use any columns in your Sheet as mail merge fields to personalize the subject and message.

Building a new email list with a Gmail search

You don't always need to use a Google Sheet of contacts — because your best prospects may already be waiting for you, deep in your email archives. Run a Gmail search and GMass can build a new email list based on your results.

How to use the GMass list builder

Building a new email list from a Gmail search.

Getting started with personalization

Personalize the subject and body of your emails with mail merge variables. You can also personalize entire paragraphs, links, images and attachments.

How to use mail merge personalization

A GMass email with heavy mail merge personalization.

Adding next-level personalization with conditional logic

Use if/then logic, fallback values, and auto first name detection for even more advanced mail merge personalization in GMass.

How to use conditional logic

Getting to know the GMass settings box

Open up the GMass settings box to configure your campaign (just click the little arrow next to the GMass button). Adjust open/click tracking, set an auto follow-up sequence, schedule your emails and so much more.

In-depth look at the GMass settings box

Setting up an auto follow-up sequence

Auto follow-ups are the best way to get a response. Send up to eight automated follow-ups to your list until they respond or click.

How to set up a sequence

Setting up an auto follow-up sequence in GMass.

Sending a campaign to new contacts automatically

GMass can monitor your connected Google Sheet to watch for new contacts. And anytime you add one, we’ll automatically send your campaign to that new prospect.

How to auto-send a campaign to new contacts

How to automatically send campaigns to new rows in a Google Sheet.

Getting around Gmail sending limits

Gmail caps how many emails you can send per day (500 to 2,000, depending on account types). Connect a third-party SMTP service to GMass to break through those limits for virtually unlimited emails.

How to break Gmail's limits

A third-party SMTP server can break through Gmail's sending limits.

Checking your campaign performance reports

You’ll receive campaign reports via email, plus you can access them anytime in the GMass dashboard or with a unique URL.

More about GMass reporting

Making changes to a scheduled campaign (or one that’s already sending)

Oops! Forgot to mention something in a campaign or want to tweak a setting? Find the campaign’s email draft, make your changes and hit save. If your campaign is already sending, GMass will pause it for a few seconds to implement your changes.

How to edit scheduled campaigns

Editing a campaign draft and saving changes.

Threading your new campaign with your old campaign

You can send a new campaign as a reply to an old campaign so it all appears in one email thread. (Just like you’d do if you were sending people their own individual emails.)

How to thread your campaigns

Setting up threaded replies in a new campaign.

Sending to a segment from a prior campaign

Now that you’ve sent at least one campaign, target a segment of recipients based on their behavior with a new campaign (for example, send to everyone who opened but didn’t click).

How to send based on subscriber engagement

Setting up a behavior-based campaign with GMass.

Landing in the inbox, not the spam folder

Your email campaign will be useless if your messages wind up in spam. We have a suite of world-class deliverability tools to help you avoid that: the Email Analyzer, the Spam Solver and more.

Explore the deliverability tools

Running A/B tests to find top-performing email content

GMass offers easy A/B testing for your campaigns to see which email variation performs best — then automatically send out the winner.

How to run an A/B test

Configuring an A/B test in the GMass settings.

Using the GMass API with your own apps and tools

Integrate GMass into your product or sync with your tools (like a CRM) using our API, webhooks and Zapier integration.

How to use the GMass API

And that’s just the beginning

Congrats, you’re now (almost!) a GMass expert. You can dig into even more advanced settings and options (like using templates, email address verification and suppression lists). But really… it’s just time to get started.

Try GMass for free

You’ve made it through the tour.
GMass has a lot more depth when you want it, but the workflow stays centered around the Gmail interface you already know.